Søren Bitsch

30 års erfaring som Art Director, Instruktør og Kreativ Direktør har givet mig en dyb indsigt i de fleste aspekter af kommunikation, hvilket også er min største passion i livet.

At arbejde med alle slags virksomheder, brands og mennesker, at producere og instruere film, skabe koncepts og kampagner for lokale og internationale firmaer giver mig en daglig glæde.

At undervise kreative talenter og nye studenter på DMJX København igennem de sidste 15år, har hjulpet mig med at holde mig med fremme i en branche der konstant udvikler sig og samtidig har det været en kæmpe inspiration for mig.

Jeg excellere i at tage komplekse problemstillinger og gøre kommunikationen ligetil, simpel og intelligent. Bitsch & Bitsch arbejder med alle aspekter af kommunikation.


30 years of experience as Art Director, Film Director and Creative Director has given me deep insights in most aspects of communications, which is my biggest passion and drive in life.

Working with all sorts of companies, brands and people, producing and directing films, creating concepts and campaigns for domestic and international companies is what excites me.

Managing creative talents and teaching new students at DMJX Copenhagen over the past 15 years, helps me stay ahead in an evolving industry and has always been tremendously inspirational for me.

I excel in taking complex problems and make communication plain, simple and intelligent. Expertise is all aspects of communications from business intelligence, market analysis, brand development, message platforms, advertising, commercials, creative services.


Internationale and domestic Awards:

Eurobest, Epica, Guldkornet, Aurora


Professional experience



Creative Director, Director –  Bitsch & Bitsch Copenhagen


Network-based advertising agency, working closely with clients on Director level and primarily with companies internal communications department.

Developing communication platforms based on companies DNA. Working closely with innovation groups and digging into the heart of companies, value propositions and products with the result of re–defining and brand and market strategies.


Key clients:


Lemvigh-Müller: Delveloped new communication platform in close cooporation with LM’s CMO. The platform hasbecome an important part of LM’s strategy and a leading guide for the company in all branding and marketing aspects.


BioMar: Delevoped a new global  branding platform for Fishfeed to be consistent across 60 countries, that meets the many obsticals on environment issues.


Lejre Kommune: 47 little villages being joined together in one muncipality demands a strong strategy with unified purpose. In close cooporation with Lejre Kommune, developed a strategythat defines every aspect of the muncipality. Amongst other things, we communicated the new purpose and brand for the citizents in a big beautiful book, that now has been printed in its third edition.



Creative Director – Fireball, Copenhagen


Bitsch + Lundquist merged with Fireball.


Responsible for the  creative teams, and development of the creative department and product.


Key clients:


Toms: Ga-Jol, Pingvin, Nellie Dellies, Alka Insurrance, Copenhagen Designer Outlet, Eksport Kredit Fonden, Nordea Fonden, Quaker, Tetris Contractors



Creative Director – Bitsch & Lundquist, Copenhagen


Advertising agency.  Started B+L with Tom Lundquist in 2000.

Responsible for creative teams, clients  and overall agency management in cooperation with partner.


Key clients:


Alka Insurrance: An extensive market analysis looking into the insurrance sector provided a lot of insights to re-define Alka’s business model. . A completely new concept and rebranding project was executed — changing the logo, overall design and their communications platform. These efforts, combined with  new business processes at Alka, transformed their business and has made them the fastes growing insurrance company in Denmark for the last six years in a row.


Eksport Kredit fonden: Executed a campaign to increase awareness of EKF’s small business offering. With no existing market perception, we accomplished xxxx in xx time.  


Pfitzer: Viagras sales was rapidly decreasing. We conducted a survey amongst men between 40-60 and found out that it was a taboo for couples to talk about the problem. The campaign ”Everybody deserves a good sexlife” was identified and executed and eventually resultet in a 14% growth in a worldwide dropping market. The campaign later became ’Best practice’ i Pfitzer globally.  


We won the award  ’The best medical campaing’ that year.



Creative Director and member of the board – McCann, Copenhagen


McCann Erickson was is the biggest advertising company in the world. They had been operational in Denmark for many years, but never made any profit. I was hired together with Copywriter from Young & Rubicam to help change that.

Already after the first year, McCann became profitable and we became one of the most creative winning agencies in Denmark within x years. It is also the place where I personally won most International prices.

I worked with many international clients in McCann, and had the pleasure of traveling to and executing communications programs for many different cultures.


Responsible for the  creative teams and development of the creative department . Member of the board of Directors.



Key clients:


Nescafé: Creating all Scandinavian communications deliverables for several of their products: Nespresso, Gold, Red, Cappuccino.


Danica Pension: Developed and implemented all their communications (Ads, commercials and likes) Achieved ’Ad of the year’ by Creative Circle.


Lätta: Swedish spread for bread. Developed a new platform that resulted in several industry award all over the world.


Opel: Had the overall creative responsebility for their campaigns. Introduction of new models, etc..



Art Director – Young & Rubicam, Copenhagen


Y&R was the most succesful agency in a decade starting around the beginning of the nineties. As an Art Director, I worked with all our clients. This is where I gained significant international experience.


Key clients:


Filmnet: Developing global campaings. In Italy we made the most popular commercial for one year in a row. The film starred former soccer player Jean Luca Vialli.


TDC: Teledanmark planned to get listed on the stock market and changed their name to TDC. I was involved in several parts of the rebranding and communications process.

It was also at the time when mobile phones took off and securing TDC’s #1 position on the Danish Tele market was key.


Art Director – Bergsøe, Copenhagen


Bergsøe 4 was a very strategic oriented agency focused on projects and campaigns for medical companies.


Key Clients:

 AstraZeneca: ”Knowledges heals better”